As we all know Facebook advertisements is very important within the online marketing community. You can use Facebook ads to create a buzz around any project that you’re working on at that moment. I know that I really love using Facebook ads and have for over 2 years now.
But one thing that always bothered me and that I didn’t know that much about was KPI’s and why you need to understand them.
Not until recently when I started to read Killer Facebook Ads by Marty Weintraub that I really started to take KPI’s very seriously when running my campaigns.
I no longer focused on creating campaigns to grow money but rather to use campaigns to create buzz and engagement around the things that I was doing.
The results that I’ve got have been amazing and I wanted to share with you in this 5 minute video the importance of understanding KPI’s.
I’m going to be sharing with you two examples that I feel are pretty good for the understanding of this.
If you haven’t started using Facebook advertisements yet then you need to start. The best course to start using is the 15K Formula! It’s full of information that can help you create very successful campaigns.