How To Understand QR Codes

So, today I was walking around some places and I was noticing how their are a lot of new companies that are using the Google Places now that were not before. Being the online marketer that I am I get excited and pull out my brand new iphone 4 and scan their barcode to receive the information that they have. This for me was a very proud moment even though I had nothing to do with it. It was the fact that now small companies are understanding that QR Codes are growing and that more and more people are using them and also their reaching an entirely new set of people as well.

Yesterday, I was reading a blog post on SpinSucks Dot Com about QR Codes which was very interesting and the writer Stephanie True Moss gave some very good pointers on what you should be using QR Codes for. Now, their are still a wide variety of solo entrepreneurs and companies that are not using QR Codes yet because this is something still very new that a lot of people do not understand. Mobile Marketing has been highlighted as one of the top specific forms of marketing that would be growing in 2011 greater than any other form of marketing out their. Which in my opinion I don’t doubt that it would not be. With increasing applications of mobile phones and the uprising of sms messaging as well with the addition of QR Codes their is a lot of room for growth and success.

But, their are a couple of ways that you could use QR Codes to your benefit:

  • Push information straight to your customers mobile device
  • Collect email addresses to enhance your email campaigns
  • To send special coupons or deals that your company would be doing
  • Take a survey of the customers that are using their mobile devices in your company as well

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The list goes on and on about QR Codes but one thing for sure is that you want to be apart of this. If you have a smartphone download an application that can scan and get out their and be active and see what other companies are doing with their QR Codes. Ask questions and be observational as to what is going on out their. Don’t be left behind this year with the latest marketing trend, I mean it’s everywhere already you just have to put forth a little bit more work with understanding how to use it.

A great friend of mine Christina Haftman sent me over this video to share with you guys. I did find a great blog post on TechCrunch about how Ebay’s latest QR Code they inquired is doing some amazing work. Check out their blog post

11 comments
Alice Wonder
Alice Wonder

I have seen a disturbing trend where QR codes are provided without proper text equivalent for those who do not happen to have a reader with them. This is unfortunate, especially since the error correction capabilities often let you put text right in the middle of the QR code and make it both human readable and machine readable. Places where I have seen QR codes with no text equivalents include gas stations, signs at grocery store, etc. - it makes the advertisement less accessible and I do not understand how the hell it gets past review and gets published, but it isn't uncommon. Hopefully the industry wakes up and finds out it isn't quite as clever as it thought it was. QR codes are nice tool, but in advertising web sites, they should not take the place of a text URL.

Justicewordlaw
Justicewordlaw

Yeah if they could make it so that you can attach your credit card to a QR Code to purchase tickets or to pay for dinner then it would be great. But, this is going to be quite an interesting trend to see develop this year. @JMattHicks

JMattHicks
JMattHicks

I wasn't sold (and honestly, I'm still not) on QR codes, but I think there is definitely a great possibility for them. Maybe for instant "one scan" purchases, (i.e. a song on iTunes) or movie tickets would be awesome. Even checking into locations by scanning a QC on a menu or seat or something would be awesome. Just spit balling here!

Guest
Guest

Hello,

we believe that QR codes will make the connection between offline and online worlds easier. That’s why we created our QR code generator with social features – YouScan.me - http://www.youscan.me. You can add all your info like Facebook profile or fan page, twitter, youtube, etc. and connect with others.

Cheers

Guest
Guest

Hello, we believe that QR codes will make the connection between offline and online worlds easier. That’s why we created our QR code generator with social features – YouScan.me - http://www.youscan.me. You can add all your info like Facebook profile or fan page, twitter, youtube, etc. and connect with others. Cheers

Karo
Karo

They're fantastically useful. I'm working on some strategies for using them in a student orientation scavenger hunt.

Karo
Karo

They're fantastically useful. I'm working on some strategies for using them in a student orientation scavenger hunt.

justice wordlaw
justice wordlaw

I agree with you a lot. It does shock me the places where I see things not in order with QR Codes and how things are being passed up very easily. Maybe this year a lot of the companies that have been doing things will realize what their doing and fix the problem.

Justicewordlaw
Justicewordlaw moderator

Yeah if they could make it so that you can attach your credit card to a QR Code to purchase tickets or to pay for dinner then it would be great. But, this is going to be quite an interesting trend to see develop this year. @LFJeremy

Justice Wordlaw IV
Justice Wordlaw IV

That is a really great idea right there. QR Codes are something that is going to be a lot of fun this year and to see how it develops. Hope your scavenger hunt goes great. Cheers

Justice Wordlaw IV
Justice Wordlaw IV

That is a really great idea right there. QR Codes are something that is going to be a lot of fun this year and to see how it develops. Hope your scavenger hunt goes great. Cheers